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Yellowstone might be coming to end soon but one of our favorite cast members is already lassoing in a new project. No, we're not talking about Kevin Costner (who we already know has a movie in the works). This time around, Cole Hauser who's best known for playing Rip Wheeler, is giving fans something else to rally around.
On Yellowstone, you might remember Rip as being the loyal, hard-working cowboy who falls for Beth Dutton and sometimes finds himself in a bit of trouble. Turns out, Cole's own upbringing wasn't too far off from the life of a cowboy. "I've grown up around cowboys my whole life," the actor said in an Instagram post, "And I can tell you there’s nobody on Earth who works harder." So with that spirit in mind, Cole announced a brand-new project called Free Rein Coffee that's launching this fall!
Yes, that means you can drink coffee like a cowboy (or like a Dutton if that's how you want to look at it). The new Western-inspired coffee brand will sell whole beans in flavors like American Dirt Dark Roast along with merchandise like coffee cups and insulated mugs.
In the same Instagram post announcing the news, Cole wrote:
"I've decided to start a coffee company inspired by these men and women who wake up before the dawn. Not because it's easy, but because it's hard. Free Rein is for anyone who gets up and works like a cowboy, gets up and chases a dream, or gets up and just feels like having a damn good cup of coffee. So get up and get after it. Dreams don't work unless you do."
This comes on the heels of a recent announcement for a new line of Yellowstone-inspired food products, like seasoning blends sold at Walmart. While Free Rein is not an official Yellowstone product, Cole says, "I hope this company and its message inspires men and women from all walks of life to get up and chase after their dreams and ambitions."
The actor later wrote that the coffee and merch will be available for purchase this upcoming fall! And while there's no word yet on when Yellowstone season 5 will return, at least there's something brewing! 🤠
Shop Other 'Yellowstone' Products We Love
Embellished Logo Belt Buckle
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Women's Handcrafted Eau de Parfum Spray
Dutton Ranch Engraved Cutting Board
Beth Dutton Engraved Stemless Wine Glass
Kara Zauberman is the Senior Editor of Content Strategy at The Pioneer Woman, covering stories ranging from food, lifestyle, news, and more. When she’s not writing and editing, you can find her seeking out new restaurants or cooking for friends and family.
